Zero To Revenue
In 1 Second Flat.

We Help Businesses Establish Competition Class Website Performance Driven By Data & Backed By Independently Verifiable Metrics For Online Entrepreneurial Success.

Zero To Revenue
In 1 Second Flat.

We Help Businesses Establish Competition Class Website Performance Driven By Data & Backed By Independently Verifiable Metrics.

We Are Quantitative Designers. Problem Solvers With An Aesthetic Streak.

There’s no room for guess work in your business and there shouldn’t be in your web operations. Our work is backed by independently verifiable, objective metric data that delivers rates of on-site conversion, audience retention and user interactivity that is superior to 90% of websites across all industries as measurable over the entire web in 2018.

1 second websites are our claim to fame. If you want an online commercially competitive edge then you want us.

Expand To Read More.

How many designers have ever offered you independent benchmarks by which to measure their performance of service? There’s no empty sales rhetoric here; only provable metrics in which you can take confidence.

Our websites load in 1 second or less empowering you to retain your full load of incoming site traffic, increase your site conversions, and ultimately rank higher in search the only way that really counts – organically. When you bring your online web design work to us you will never have to build or tweak the engine yourself; we are your build team and your pit crew. All we ask of you is that you like to win.

Performance Based
Website Metrics.

Proof On The Pavement.

33% of All Incoming Site Traffic Is Outpaced by The Back Button.

In 2018, slow loading web pages lost individual businesses 33% of their incoming site traffic to the back button due to user impatience with slow loading web page speeds. 

By loading in 1 second or less our pages retained 100% of that same incoming site traffic originally lost by inefficient website designs & builds.

48.9% of Online Conversions Are Disqualified By Poor Performance During Time Trials.

Nearly half of all possible conversions (i.e. sales, bookings, initiated contact) attributable to individual businesses are outright forfeited because of poor page performance alone. 

Our pages reacquired & reinstated every cent of this lost 48.9% of web initiated sales by outperforming previous designers who had either missed, lost, or outright neglected this revenue due to inefficient resource management or poor performance auditing.

67% Fewer Resource Requests Per Page Enable Us To Jump Off The Start Line More Quickly Than The Competition.

Independent data sourced from GTMetrix as well as Google Page Insights reveal our pages load 812% faster than 90% of the web in 2018 when delivering identical content. If that weren’t enough, we consistently do so while using 67% fewer costly and time consuming resource requests per page.

Jeff Bezos, Amazon himself, says a 1 second web experience is the revenue engine at which e-commerce and by extension the web itself should be aiming. 

7.3 seconds is the average page speed for websites across all industries in 2018. Let’s quantify this in two very important ways. 

Seven seconds represents a 37% decline in audience retention of incoming traffic for a given website (i.e. number of people who follow your link and wait for your page to load) and a 28% forfeiture of generated revenue.

These losses come right off the top; they don’t even take into consideration other factors such as design, branding, your pricing, market saturation, or your business model. These extraneous ticking seconds handicap you right off the line. For no good reason outside of “people are impatient”. Can you afford this handicap? If you can…do you want to?

When it comes to your automated online sales assistant (and this is precisely what your website is.) there are many makes and models of websites to choose from and they all look great on the surface, but their performance under the hood varies dramatically. True performance for a website isn’t measured in aesthetic compliments it is measured in conversions, actualized leads, and generated sales. These are the spoils of the very race that you are in; yet it is a race you cannot win without the right engine powering your online customer experience.

At the end of the day when the race is done will you be carried off to the Winner’s Circle on the shoulders of purchasing customers & scheduled appointments or rolling up to a quiet finish line 3 seconds too late?

Page Performance Directly Impacts 3 Aspects of Your Business Success.

01.) Audience Retention

6.5% of all incoming site traffic opts for tapping the back button rather than continuing to wait for a page to load for every second over 2 seconds. 

Considering that roughly only 2% of all prospective buyers convert into actualized customers – page speed performance is the literal line between converting 2% of 100% or 2% of 67%

02.) Conversion Rate

If a page is quick and snappy, audiences explore; there is no hesitation to tap here, there and back again. The same is not true for pages that require an audience to wait. 

Audience satisfaction declines by 16% per second that a page takes to perform a task  – tasks that include giving you money. Tasks that include scheduling an appointment. Tasks that include keeping your business profitably afloat.

03.) Search Ranking

A lot of people mistakingly think this should be number one. It isn’t because it’s a product of the other two criteria. You want to rank highly. Google wants to know a few things about you first – such as, what percentage of people actually step through your front door as opposed to turning around in your driveway (this is 01. Audience Retention) and of the total number of those who do step inside – how many go on to have a meaningful, satisfactory experience with you (this is 02. Conversion Rate). 

You wouldn’t recommend to your friends an underperforming acquaintance with whom your only meaningful interaction amounted to “Some weather we’re having?” followed by “Yep” would you?

Google won’t either and that’s what search results are – recommendations to friends. It’s in Google’s best interest to always make the best recommendations to its friends; doing so keeps those friends coming around just as it keeps another group (advertisers) wanting to be seen in Google’s good company.

Risk Free Service.
Take Us To The Test Track.

We stand behind our work and behind provable metrics; never behind empty rhetoric. Look through our existing work & test them yourself using Google Page Insights & GTMetrix. 

Why Do We Encourage Independent Testing?

You don’t leave our shop without the confidence of knowing that you are performing better than 90% of the existing web (and given the state of things this likely means better than 97% of your local market or industry sector). Our work for you is not done until our exacting standard of objective high-test performance metrics are met by a data-proven means. It’s our guarantee.

Are You Ready For A Win?!

Victory Laps

A World A’Fair 2019 Festival

800% Performance Boost Site Wide

The original site loaded sluggishly over 6.3 full seconds thus attributing a loss of an estimated 32.8% of revenue due solely to an underperformance in web page load speed. This means only 68% of it’s incoming site traffic actually waited for the site to load.  32% were not as kind and opted for the back button instead.

( Our Independent Time Trial Performance Report. )

TECHNICAL IMPROVEMENTS

+800% Increase In Page Speed
+47% Increase In Audience Retention
+47% Increase In Site Conversions
+102.9% Decrease In Page Weight
+336.3% Decrease in HTTP Requests

PERFORMANCE TIMELINE

  OPTIMIZED SITE              ORIGINAL SITE
87ms TTFB                     |
89ms DOM Int              |  
260ms DOM Loaded   |
1.0s First Paint               |
1.0s Content Paint        |
1.3s Onload                     |
                                          |   1.8s TTFB
                                          |   2.4s First Paint
                                          |   2.5s DOM Int
                                          |   2.5s Dom Loaded
                                          |   2.5s Content Paint
                                          |   3.3s Onload

MEANINGFUL METRICS

User Interactivity occurs 23% sooner.
User Bandwidth Saved 1.94MB / page. User Conversions begin 23% sooner.

PERFORMANCE REPORTS:
GTMetrix.com Performance Report
Google Page Insights Report

Liederkranz-Turner, Dayton German Club

137.5% Performance Boost Site Wide

The original site loaded well at just under 2 full seconds (1.9sec to be exact), far exceeding the 2018 web wide average. There was still enough head room for a loss of an estimated 14.3% of revenue due solely to an underperformance in web page load speed. Only 87.5% of it’s incoming site traffic actually waited for the site to load.  12.5% were not as kind and opted for the back button instead. 

( Our Independent Time Trial Performance Report. A 137.5% increase in site wide performance. )

TECHNICAL IMPROVEMENTS

+137.5% Increase In Page Speed
+14.3% Increase In Audience Retention
+14.3% Increase In Site Conversions
+200% Decrease in HTTP Requests

PERFORMANCE TIMELINE

  OPTIMIZED SITE              ORIGINAL SITE
67ms TTFB                     |
357ms First Paint         |
357ms Content Paint  |
390ms DOM Int            |  
472ms DOM Loaded   |
                                          |   0.6s TTFB
0.8s Fully Loaded         |
                                          |   1.6s DOM Int
                                          |   1.6s Dom Loaded
                                          |   1.8s First Paint
                                          |   1.8s Content Paint
                                          |   1.9s Fully Loaded

MEANINGFUL METRICS

User Interactivity occurs 23% sooner.
User Bandwidth saves 1.94MB per page.
User Conversions begin 23% sooner.

Ohio Dental Website Optimization (Speculative)

400% Performance Boost Site Wide

The original site loaded modestly over 3.0 seconds thus attributing a loss of an estimated 17.6% of revenue due solely to an underperformance in web page load speed. This means only 85% of it’s incoming site traffic actually waited for the site to load.  15% were not as kind and opted for the back button instead. Some times less than optimal performance is attached to a design that is much loved by a business owner. Here is a prime example of our ability to optimize

( Our Independent Time Trial Performance Report. )

TECHNICAL IMPROVEMENTS

+400% Increase In Page Speed
+17.6% Increase In Audience Retention
+17.6% Increase In Site Conversions
+294% Decrease In Page Weight
+227% Decrease in HTTP Requests

PERFORMANCE TIMELINE

  OPTIMIZED SITE              ORIGINAL SITE
44ms TTFB                     |
234ms First Paint         |
234ms Content Paint  |
269ms DOM Int            |  
335ms DOM Loaded   |
                                          |   473ms TTFB
0.6s Fully Loaded         |
                                          |   0.9s First Paint
                                          |   1.4s DOM Int
                                          |   1.6s Dom Loaded
                                          |   1.6s Content Paint
                                          |   3s Fully Loaded

MEANINGFUL METRICS

User Interactivity occurs 23% sooner.
User Bandwidth saves 1.94MB per page.
User Conversions begin 23% sooner.

You’ve Seen our Record;
Are You Ready For A Win?!